In simple words, whatever optimization we do on page, like title, desc, internal linking, alt text, content optimization etc. on our website, it is called on page SEO. And off page SEO, whenever we work on any other website outside our website, it is off page SEO, like uploading a blog or commenting is a part of it
Many people ask, “what is on page SEO and off page?” We will read in detail in the blog
What Is On-Page SEO Optimisation?
On-page SEO means improving the parts of your website that you can control. It helps Google understand your content and show it to people searching for it.
Key things to focus on:
- Title Tags and Meta Description
- Add the target keyword to the title
- create a short description that is engaging and relevant
- URL Structure
- Keep URLs simple and include keywords.
- Example: www.example.com/on-page-seo-tips
- Headings (H1, H2, H3)
- Use headings to organize your content.
- Include keywords naturally in your headings.
- Content Quality
- Write clear, useful, and original content.
- Use your target keyword, like on page SEO optimisation, naturally.
- Internal Links
- Link to other pages on your website.
- Example: SEO consultant in India or Best SEO Company in South Delhi
- Images and Alt Text
- Use images to explain ideas.
- Add descriptive alt text with keywords.
- Mobile-Friendly Design
- Make sure your website works well on phones and tablets.
What Is Off-Page SEO?
Off-page SEO is about things done outside your website to improve its ranking. This shows Google that your website is trusted and popular.
Common off-page SEO activities:
- Backlinks – Getting other websites to link to your site.
- Social Media Sharing – Sharing your content on social media platforms.
- Guest Blogging – Writing articles on other websites with a link back to your site.
- Collaborating with Influencers – Getting mentions or shares from popular people online.
On-Page SEO vs Off-Page SEO
| Feature | On-Page SEO | Off-Page SEO |
| Where it happens | On your website | Outside your website |
| Purpose | Make content easy to read & findable | Build trust and authority |
| Examples | Titles, headings, links, images | Backlinks, social media posts |
| Control | You have full control | Depends on others |
Steps for Effective On-Page SEO Optimisation
- Find Keywords – Identify main and secondary keywords.
- Optimize Titles & Meta Descriptions – Include your target keyword naturally.
- Use Headings Properly – Make content easy to read.
- Improve Content Quality – Clear, original, and useful content.
- Add Internal Links – Link to pages like Best SEO Expert in Delhi.
- Optimize Images – Use alt text and compress images for speed.
- Check Mobile & Page Speed – Make sure pages load quickly on all devices.
Why Both On-Page and Off-Page SEO Matter
Both on-page SEO off page techniques are important. On-page SEO makes your website content strong and readable. Off-page SEO builds authority and trust. Together, they help you rank higher, get more traffic, and grow your business.
Conclusion
Understanding what is on page SEO and off page is simple. Focus on on-page SEO optimisation to make your website content strong and use off-page techniques to get links and mentions. For professional help, you can consult a SEO consultant in India or work with a Best SEO Company in South Delhi or Best SEO Expert in Delhi.
Both on-page and off-page SEO together can help your website reach the top of search results and attract more visitors.
FAQ
What is an on-page SEO?
On-page SEO is the practice of optimizing content and elements on your website, like headings, URLs, and images, to rank higher.
What are the 4 types of SEO?
The main types are on-page SEO, off-page SEO, technical SEO, and local SEO.
What is an example of on-page SEO?
Examples include optimizing meta titles, using target keywords, adding internal links, and improving page speed.
What is the difference between onpage and offpage SEO?
On-page SEO happens on your website, while off-page SEO includes activities like backlinks and social media outside your site.
Can ChatGPT do SEO?
ChatGPT can help with content ideas, keyword research, and meta descriptions but cannot implement technical SEO changes.
What is SEO job salary?
SEO job salaries vary, but in India, beginners earn around ₹15,000–₹30,000 per month, and experts can earn ₹50,000+ per month.
What is the 80 20 rule of SEO?
It means 80% of traffic comes from 20% of your most effective pages or keywords.
What is On-page SEO tools?
Tools like Yoast SEO, SEMrush, Ahrefs, and Google Search Console help optimize on-page SEO.
How On-page SEO checker?
An on-page SEO checker analyzes your page for SEO issues, keyword usage, meta tags, headings, links, and content structure.
